Our Leadership Team

It all starts with people. We firmly believe that our success is dependent upon building a team of employees and advisors who share our passion, vision, and determination to build a successful brewing company and a thriving communal space in the heart of Butchertown.

Our founding team consists of six individuals with aligned personal/professional beliefs and a genuine love for spending absurd amounts of time together. We have diverse and complementary backgrounds; we believe in a divide and conquer mentality for our startup, and on-going business operations that will allow us to take advantage of everyone’s unique skills and experience.

Larry Horwitz

Larry Horwitz

Head of Brewing Operations

An experienced head of brewing with over 26 years of designing, building, managing, and leading production operations in several breweries across the United States. He has won over 21 medals for his beer recipes, he is an instructor at the American Brewer’s Guild, and he is a board member on the National Brewer’s Association where he also serves as the co-chair of the Technical Committee responsible for establishing standards and best practices for quality, safety, sustainability, supply chain, draft beer quality, and engineering for the craft beer industry. Most importantly, he is a fantastic cultural fit and aligned with our cultural ethos.

Jonathon Weightman

Jonathon Weightman

General Manager

Jonathon has been in the restaurant and hospitality business for over 17 years and has served in many capacities, from server to general manager. He’s a Certified Instructor and Proctor for Servsafe’s Responsible Alcohol Service program. A graduate of Southern Indiana University, Jonathon spends most of his free time with his wife Selene and their daughter Harper. They love to spend time outdoors and traveling. Jonathon is also an avid sports fan and loves the Kentucky Wildcats, Cleveland Indians and the Tampa Bay Buccaneers.

Jourdan Farris

Jourdan Farris

Event Sales & Venue Manager

Jourdan has been in the events industry for five years, serving in leadership and management roles the last two. She’s directed numerous local events, including Derby VIP events and Louisville Zoo gatherings, which are among her favorites. However, she also has experience planning weddings, birthday parties, award ceremonies and corporate retreats. She absolutely loves what she does and especially the fact that there is never a dull moment! In her spare time, she coaches and plays sand/beach volleyball, going to concerts or traveling to the beach, and making special sweet treats to give to others.

Our Founders

Jim McGuire

Hanover College graduate and Louisville-area native with deep strategic relationships with local business, government, and non-profit leaders. Currently, Jim serves as a senior-level administrator at one of the top independent schools in the region. Known as an entrepreneurial-minded educator, Jim has combined a tireless work ethic and an innovative approach to maximize student and institutional outcomes. Additionally, he has and continues to serve as a trustee, board member, and advisor for various non-profit organizations in and around the region.

Outside of his work in education, Jim also spent time as a licensed financial advisor helping individual and commercial clients achieve their financial goals.

When he is not working, you can find Jim on a trail, in the pool, or on his bike. He loves any challenging adventure that takes him outside. His wife, Bridget, and his two kids, Cole and Ella, are the absolute loves of his life.

John Flodder

U.S. Naval Academy graduate, Naval Aviator, combat veteran, and MBA from San Diego State University. John is currently a Senior Director at GE Healthcare leading the modernization of GE’s Customer Digital experience. John has a background in running an international startup, business development, operations, product management, and tactical execution.

When John is not working, he loves spending time with his wife, Megan, and daughters, Maya, Zoe, and Sylvie. His other interests include anything outdoors, riding bikes, hiking, and competing in Ironman
triathlons.

Luke Scoggin

U.S. Naval Academy graduate, F-18 pilot, combat veteran, Combat Air Medal recipient, and MBA from the University of Chicago Booth School of Business, Luke is currently the Managing Director of Sach Law Firm.

When Luke is not working at the law firm, he is flying a 737 for Delta Airlines out of Atlanta, Georgia. During his free time, he enjoys traveling all over the world with his wife, Claudia, and his daughter, Mackenzie, and his son, Elias.

Chairman of the Board

Dean Holland

Chairman of the Board

Dean Holland is the President and Founder of Morrland Holdings, Inc. Mr. Holland started Morrland Holdings on the foundation of 25 years of senior management experience in mergers and acquisitions, operations and personnel management, business development, and strategic initiatives/turnarounds.

Dean is also a founding member of Evermore Investments, LLC, a Louisville, KY-based venture funding firm that looks to invest in post-revenue, developing companies seeking capital for growth and/or leveraged buyouts.

Dean is married (Teri) and has three grown children. Dean’s hobbies include family activities,
traveling, coaching youth sports, baseball, and boating. In his spare time, he is a collegiate and high
school level umpire.

Independent Board Member

Kris Sirchio

Board Member & Strategic Marketing Counsel

Kris is the former Chief Executive Officer of North American Breweries (NAB), a top 10 US Brewing Company. Prior to joining NAB, Kris served as EVP, Chief Marketing Officer, and Executive Committee Member at Brown-Forman (makers of Jack Daniels).

Kris earned a bachelor’s degree in Political Science from Duke University in Durham, North Carolina, where he also played on the school’s first-ever NCAA Division 1 National Championship team in Men’s Soccer. Kris earned his Master of Business Administration from Southern Methodist University in Dallas, Texas.

Kris is a Co-Founder of WE DAY Kentucky and a US WE Ambassador. Kris resides in Louisville, Kentucky with his wife Wendy, who is a former US Diplomat, and their two children Noah and Sophie and their red lab Clover.